Augmented Reality for Enterprise Alliance (AREA)
A recent study by Maastricht University brings to light the impact smart glasses can have on order fulfillment.
Meet (part) of the team that is conducting exciting AR research
Read more about the exciting research the team is doing
SERVSIG Newsletter
Augmented Reality - Is this for Real?
Yes, Augmented Reality is Enhancing the Service Experience. A SERVSIG guest article by Tim Hilken, Dominik Mahr, Jonas Heller, Mathew Chylinski, and Ko de Ruyter.
UNSW Business Think
Got anything good to eat? Use augmented reality to sort out healthy choices
Display overload can be neutralised by viewing shelves through a new mobile app
UNSW BusinessThink on virtual try-on with AR
Read more about Augmented Reality in online marketing in this UNSW BusinessThink article
Wall Street Forensics
A recent independent study conducted by Maastricht University validates Vuzix’s M100 Augmented Reality Technology in terms of accuracy and time savings.