Augmented Reality for Enterprise Alliance (AREA)

A recent study by Maastricht University brings to light the impact smart glasses can have on order fulfillment.

How to market products in 2020 and beyond?

Video podcast with Dr. Tim Hilken

Meet (part) of the team that is conducting exciting AR research

Read more about the exciting research the team is doing

New UNSW BusinessThink article on AR

Our research got featured in UNSW's Business Think

SERVSIG Newsletter

Augmented Reality - Is this for Real?
 
Yes, Augmented Reality is Enhancing the Service Experience. A SERVSIG guest article by Tim Hilken, Dominik Mahr, Jonas Heller, Mathew Chylinski, and Ko de Ruyter.

UNSW Business Think

Got anything good to eat? Use augmented reality to sort out healthy choices
 
Display overload can be neutralised by viewing shelves through a new mobile app

UNSW BusinessThink on virtual try-on with AR

Read more about Augmented Reality in online marketing in this UNSW BusinessThink article

VR Focus

A new report suggests the positive effects AR could have on the retail sector

Wall Street Forensics

A recent independent study conducted by Maastricht University validates Vuzix’s M100 Augmented Reality Technology in terms of accuracy and time savings.