Our research wins the 2019 Emerald Literati Award


We are delighted to announce that our project 'Making omnichannel an augmented reality: the current and future state of the art' in the Journal of Research for Interactive Marketing has won the 2019 Emerald Literati Award for Outstanding Papers. The article was chosen as a winner as it is one of the most exceptional pieces of work the Emerald team has seen throughout the past year.

For over 25 years the Emerald Literati Awards, which have included the Awards for Excellence and Citations of Excellence, celebrate and reward the outstanding contributions of authors and reviewers to scholarly research.

The full article is available here.


Citation:

Hilken, T., Heller, J., Chylinski, M., Keeling, D. I., Mahr, D., & de Ruyter, K. (2018). Making omnichannel an augmented reality: the current and future state of the art. Journal of Research in Interactive Marketing.

#AR #mentalimagery #retailing #retailfrontline

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Augmented Research.