What's Mine Is a Hologram? How Shared Augmented Reality Augments Psychological Ownership


Imagine a 70-in. TV set in your home. Now imagine an Augmented Reality (AR) hologram of that TV set, visually indistinguishable from its physical counterpart with superior convenience at a fraction of the cost. Is it possible for you to feel the same sense of ownership over the hologram as you feel over the physical product? Would your friends and family feel the same?

We are delighted to announce that in our recent paper called 'What's Mine Is a Hologram? How Shared Augmented Reality Augments Psychological Ownership' published in the Journal of Interactive Marketing, we offer some first answers to these questions. A great project together with Amelia Carrozzi, Mathew Chylinski, Jonas Heller, Tim Hilken, Debbie Keeling, and Ko De Ruyter!

Check out the paper here: Link to manuscript


Citation:

Carrozzi, A., Chylinski, M., Heller, J., Hilken, T., Keeling, D. I., & de Ruyter, K. (2019). What's mine is a hologram? How shared augmented reality augments psychological ownership. Journal of Interactive Marketing, 48, 71-88.

#AR #retailing #psychologicalownership #interactivemarketing #augmentedreality #augmentedresearch #marketing

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