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We uncover the value of Augmented Reality (AR) technologies for consumers, marketers, and industrial users.

Augmented Research is a global team of researchers dedicated to building the AR business case and developing the AR research agenda.


Research in B2C and B2B

Our research investigates the value-added through AR applications in a variety of B2C and B2B contexts, such as online and offline retail, warehousing, and logistics.

Global Research Team

We are a team of researchers from the Netherlands, Australia, and the UK. Our team members are experts in services marketing, consumer behavior and supply chain management. 

Research meets Practice

We combine scientific rigour and pratical relevance by closely cooperating with business partners from various industries. Find out more about becoming a business partner here

The latest Apps and Devices

We conduct research with cutting edge AR applications and devices. In our most recent studies we have made use of smart glasses, virtual mirrors and video see-through devices.

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