Jonas Heller is a post-doctoral researcher at the Brightland Institute for a Smart Society (BISS), with a strong background in digital technologies, consumer behaviour and service design. He completed his PhD in Marketing at the University of New South Wales.

His research investigates how emerging digital technologies (such as Augmented Reality and Virtual Reality) impact customer experiences when consuming products or services. In particular, his research studies how new forms of data visualisation impact customer’s cognitive and affective responses and how these responses translate into behaviour for financial decision-making. His research is methodologically driven by experiments, A/B testing, and field studies, and has been published in leading journals such as the Journal of Retailing, the Journal of Interactive Marketing, and the Journal of Research in Interactive Marketing.

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