Jonas Heller is is Assistant Professor in Marketing and Supply Chain Management at the School of Business and Economics, Maastricht University, The Netherlands.

He completed his PhD in Marketing at the University of New South Wales.

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His research investigates how emerging digital technologies (such as Augmented Reality and Virtual Reality) impact customer experiences when consuming products or services. In particular, his research studies how new forms of data visualization impact customer’s cognitive and affective responses and how these responses translate into behavior for financial decision-making. His research is methodologically driven by experiments, A/B testing, and field studies, and has been published in leading journals such as the Journal of Retailing, the Journal of Service Research, the Journal of Interactive Marketing, and the Journal of Research in Interactive Marketing.