Mathew Chylinski is Associate Professor in Marketing at the UNSW Business School, University of New South Wales (UNSW), Australia.

 

His research focuses on modelling customer decision processes, and applications of emerging technologies in consumer markets. He has published in leading academic journals such as Marketing Science. Together with Professor Ko de Ruyter (City University London) and Professor Ashish Sinha (University of Technology Sydney) he is the lead investigator on an Australia Research Council research grant investigating the role of Augmented Reality (AR) technologies in retail environments. In his former role as the Director of the behavioural research laboratory (the BizLab) he was instrumental in launching a world first dedicated facility for studying customer behaviour in contexts of AR technology.

 

As technology rapidly develops, understanding its implications for customers as well as marketing through the new mediums it offers becomes increasing relevant due to the challenges it poses to existing business models and practices. Mathew Chylinski’s research is able to articulate those challenges and offer clear guidance to practitioners in how to overcome and profit from such emerging challenges.