Jonas HellerApr 14, 20222 minBridging Imagination Gaps on the Path to Purchase with Augmented RealityMany firms use augmented reality (AR) that projects lifelike product holograms into the physical environment to assist customers in...
Jonas HellerMar 14, 20223 minDEXLab launches at the SBEPicture this: students receiving real-time feedback on their presentation skills in VR. Researchers using AR to improve customer support...
Jonas HellerJan 27, 20221 minHow to strategically choose or combine augmented and virtual reality for improved online retailing?Through three experiments, Tim Hilken, Mathew Chylinski , Debbie Keeling, Jonas Heller, Ko De Ruyter and Dominik Mahr investigate the...
Jonas HellerMay 20, 20211 minToo Real for Comfort: Measuring Consumers’ Augmented Reality Information Privacy ConcernsPrivacy concerns are an often cited obstacle to consumer adoption of augmented reality (AR) technology, but research has not yet...