Jonas Heller May 20 1 min Too Real for Comfort: Measuring Consumers’ Augmented Reality Information Privacy Concerns Privacy concerns are an often cited obstacle to consumer adoption of augmented reality (AR) technology, but research has not yet...
Jonas Heller May 20 1 min New publication on AR as an enabler for service engagement by Heller et al. (2021) The rise of augmented reality (AR) technology, which overlays digital content to alter customers’ views of a physical service setting,...
Jonas Heller Oct 23, 2020 2 min Call for paper: Special issue on Augmented Reality in Psychology & Marketing We invite authors to submit to our special issue "Disrupting marketing realities: The sensory, emotional and cognitive mechanisms...
Jonas Heller May 26, 2020 1 min Jessen et al. (2020) publish on how AR can drive creative customer engagement in JBR Recent reports and research suggest that managers not only lack insight into how AR might engage customers and enable creative activity,...
Jonas Heller May 26, 2020 1 min New article on Augmented Reality Marketing (ARM) in the Australasian Marketing Journal Recent advances in Augmented Reality (AR) technologies have led to a growing interest in their application for marketing strategy and...
Jonas Heller Nov 15, 2019 1 min New publication on social Augmented Reality by Hilken et al. (2020) Imagine you need to make the difficult decision to redecorate your home and choose a new wall color. Wouldn't you want to see immediately...
Jonas Heller Aug 12, 2019 1 min What's Mine Is a Hologram? How Shared Augmented Reality Augments Psychological Ownership Imagine a 70-in. TV set in your home. Now imagine an Augmented Reality (AR) hologram of that TV set, visually indistinguishable from its...
Jonas Heller Aug 9, 2019 1 min Our research wins the 2019 Emerald Literati Award We are delighted to announce that our project 'Making omnichannel an augmented reality: the current and future state of the art' in the...
