Debbie Isobel Keeling is Associate Dean of Engagement and Professor of Marketing in the University of Sussex Business School. She was previously a Faculty member within the School of Business and Economics at Loughborough University and within Manchester Business School at the University of Manchester. Prior to this she ran her own successful research company.
Debbie started out on her career as a Researcher. With a background in Psychology, Debbie now has more than 20 years’ experience of researching in Health and Social Care and more recently in B2B channels. As an experienced researcher, she has been involved in the management and conduct of publically/privately funded projects since 1993 and has a successful track record in attracting funding from both public (e.g., Health Service Executive, European Science Foundation, National Health Service Primary Care Trusts) and private sources (e.g., IBM and Lenovo). Her experience in Health and Social Care research led her to take up the role of SBE Research Advocate for the Health and Wellbeing Challenge at Loughborough University, in which she was a member of the Health and Wellbeing Challenge core group, inputting into the Challenge’s strategic direction. As an experienced PhD supervisor, she has supervised projects in areas such as Health Self-Management, Online Health Community Support and Negotiation, Persuasive Messaging in Social Marketing and Enablement and Engagement in B2B channels.