Media Releases
New UNSW BusinessThink article on AR
September 30, 2018
How augmented reality can turn browsing into buying
A recent interview with our research group member Associate Professor Mathew Chylinksi shines light on the role of Augmented Reality in omni-channel retailing.
https://www.businessthink.unsw.edu.au/articles/How-augmented-reality-can-turn-browsing-into-buying
UNSW BusinessThink on virtual try-on with AR
July 19, 2018
Try before you buy: How augmented reality is inspiring online shoppers
Read more about Augmented Reality in online marketing in this UNSW BusinessThink article
VR Focus
May 02, 2016
New Report Suggests AR is Changing the Retail Experience
A new report suggests the positive effects AR could have on the retail sector
https://www.vrfocus.com/2016/05/new-report-suggest-ar-is-changing-the-retail-experience/
SERVSIG Newsletter
April 24, 2016
Augmented Reality - Is this for Real?
Yes, Augmented Reality is Enhancing the Service Experience. A SERVSIG guest article by Tim Hilken, Dominik Mahr, Jonas Heller, Mathew Chylinski, and Ko de Ruyter.
http://www.servsig.org/wordpress/2016/04/augmented-reality-is-this-for-real/
Augmented Reality for Enterprise Alliance (AREA)
April 05, 2016
Augmented Reality Boots Efficiency in Logistics
A recent study by Maastricht University brings to light the impact smart glasses can have on order fulfillment.
http://thearea.org/augmented-reality-boosts-efficiency-logistics/
Wall Street Forensics
March 17, 2016
Independent Study Validates Vuzix’s AR Technology
A recent independent study conducted by Maastricht University validates Vuzix’s M100 Augmented Reality Technology in terms of accuracy and time savings.
https://wallstreetforensics.com/independent-study-validates-vuzixs-ar-technology/
UNSW Business Think
April 21, 2015
Got anything good to eat? Use augmented reality to sort out healthy choices
Display overload can be neutralised by viewing shelves through a new mobile app