Media Releases 

Meet (part) of the team that is conducting exciting AR research

June 12, 2019

Copy Of -New UNSW BusinessThink article on AR

September 30, 2018

How augmented reality can turn browsing into buying


A recent interview with our research group member Associate Professor Mathew Chylinksi shines light on the role of Augmented Reality in omni-channel retailing.

UNSW BusinessThink on virtual try-on with AR

July 19, 2018

Try before you buy: How augmented reality is inspiring online shoppers

Read more about Augmented Reality in online marketing in this UNSW BusinessThink article

VR Focus

May 02, 2016

New Report Suggests AR is Changing the Retail Experience


A new report suggests the positive effects AR could have on the retail sector


SERVSIG Newsletter

April 24, 2016

Augmented Reality - Is this for Real?


Yes, Augmented Reality is Enhancing the Service Experience. A SERVSIG guest article by Tim Hilken, Dominik Mahr, Jonas Heller, Mathew Chylinski, and Ko de Ruyter.


Augmented Reality for Enterprise Alliance (AREA)

April 05, 2016

Augmented Reality Boots Efficiency in Logistics


A recent study by Maastricht University brings to light the impact smart glasses can have on order fulfillment.


Wall Street Forensics

March 17, 2016

Independent Study Validates Vuzix’s AR Technology


A recent independent study conducted by Maastricht University validates Vuzix’s M100 Augmented Reality Technology in terms of accuracy and time savings.



UNSW Business Think

April 21, 2015

Got anything good to eat? Use augmented reality to sort out healthy choices


Display overload can be neutralised by viewing shelves through a new mobile app's-good-to-eat-use-augmented-reality-to-sort-out-the-healthy-choices.aspx/?Category=Marketing&PageNumber=1


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