Media Releases 

New UNSW BusinessThink article on AR

September 30, 2018

How augmented reality can turn browsing into buying

 

A recent interview with our research group member Associate Professor Mathew Chylinksi shines light on the role of Augmented Reality in omni-channel retailing.

https://www.businessthink.unsw.edu.au/articles/How-augmented-reality-can-turn-browsing-into-buying

UNSW BusinessThink on virtual try-on with AR

July 19, 2018

Try before you buy: How augmented reality is inspiring online shoppers

Read more about Augmented Reality in online marketing in this UNSW BusinessThink article

https://www.businessthink.unsw.edu.au/articles/Try-before-you-buy-How-augmented-reality-is-inspiring-online-shoppers

VR Focus

May 02, 2016

New Report Suggests AR is Changing the Retail Experience

 

A new report suggests the positive effects AR could have on the retail sector

 

https://www.vrfocus.com/2016/05/new-report-suggest-ar-is-changing-the-retail-experience/

 

SERVSIG Newsletter

April 24, 2016

Augmented Reality - Is this for Real?

 

Yes, Augmented Reality is Enhancing the Service Experience. A SERVSIG guest article by Tim Hilken, Dominik Mahr, Jonas Heller, Mathew Chylinski, and Ko de Ruyter.

 

http://www.servsig.org/wordpress/2016/04/augmented-reality-is-this-for-real/

 

Augmented Reality for Enterprise Alliance (AREA)

April 05, 2016

Augmented Reality Boots Efficiency in Logistics

 

A recent study by Maastricht University brings to light the impact smart glasses can have on order fulfillment.

 

http://thearea.org/augmented-reality-boosts-efficiency-logistics/

 

Wall Street Forensics

March 17, 2016

Independent Study Validates Vuzix’s AR Technology

 

A recent independent study conducted by Maastricht University validates Vuzix’s M100 Augmented Reality Technology in terms of accuracy and time savings.

 

https://wallstreetforensics.com/independent-study-validates-vuzixs-ar-technology/

 

 

UNSW Business Think

April 21, 2015

Got anything good to eat? Use augmented reality to sort out healthy choices

 

Display overload can be neutralised by viewing shelves through a new mobile app

 

https://www.businessthink.unsw.edu.au/pages/what's-good-to-eat-use-augmented-reality-to-sort-out-the-healthy-choices.aspx/?Category=Marketing&PageNumber=1

 

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Augmented Research.