Too Real for Comfort: Measuring Consumers’ Augmented Reality Information Privacy Concerns



Privacy concerns are an often cited obstacle to consumer adoption of augmented reality (AR) technology, but research has not yet developed a specific measurement scale to capture these concerns. We address this need by drawing on AR and privacy literature to develop a ten-item Augmented Reality Information Privacy Concerns (ARIPC) scale. We follow a systematic scale development process that includes an empirical application of the scale. We offer novel and practically useful insights into consumer privacy concerns towards AR as a novel technology.

We are delighted to announce that we published this project in "Augmented and Virtual Reality"

A great project at Maastricht University together with Lutz Lammerding, Tim Hilken, Dominik Mahr, and Jonas Heller

Check out the paper here: Link to the chapter


Citation:

Lutz Lammerding & Tim Hilken & Dominik Mahr & Jonas Heller, 2021. "Too Real for Comfort: Measuring Consumers’ Augmented Reality Information Privacy Concerns," Progress in IS, in: M. Claudia tom Dieck & Timothy H. Jung & Sandra M. C. Loureiro (ed.), Augmented Reality and Virtual Reality, pages 95-108, Springer.


#AR #augmentedreality #augmentedresearch #privacy #marketing #consumer

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