
AR takes the Lead in Digital Transformation
On June 2nd 2017, the 1st Digital Transformation and Strategy Forum brought together at Cass Business School leading scholars and practitioners to discuss about Digital Transformation in connection with ecosystems, entrepreneurship and innovation, value creation and value capturing. Tim Hilken presented our research findings on how AR allows firms to pursue a strategy of service augmentation, enhancing not only the core offering, but rather the interaction between customers a