Imagine you need to make the difficult decision to redecorate your home and choose a new wall color. Wouldn't you want to see immediately how different wall colors would fit to your decor, and even better, get immediate feedback from a friend? With AR you might just be able to get that. We are delighted to announce that in our recent paper called 'Seeing eye to eye: social augmented reality and shared decision making in the marketplace' published in the Journal of the Academy