What's Mine Is a Hologram? How Shared Augmented Reality Augments Psychological Ownership
Imagine a 70-in. TV set in your home. Now imagine an Augmented Reality (AR) hologram of that TV set, visually indistinguishable from its physical counterpart with superior convenience at a fraction of the cost. Is it possible for you to feel the same sense of ownership over the hologram as you feel over the physical product? Would your friends and family feel the same? We are delighted to announce that in our recent paper called 'What's Mine Is a Hologram? How Shared Augmente
Our research wins the 2019 Emerald Literati Award
We are delighted to announce that our project 'Making omnichannel an augmented reality: the current and future state of the art' in the Journal of Research for Interactive Marketing has won the 2019 Emerald Literati Award for Outstanding Papers. The article was chosen as a winner as it is one of the most exceptional pieces of work the Emerald team has seen throughout the past year. For over 25 years the Emerald Literati Awards, which have included the Awards for Excellence an
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