Yes, it definitely is! Check out our guest article in the newsletter of the American Marketing Association's Services Special Interest Group (SERVSIG). We hope that we could uncover AR's value potential across a variety of B2C and B2B service settings! We look forward to talking about the future of (Augmented Reality) services at this year's SERVSIG conference in the heart of Europe. Click here to read the full article on the SERVSIG website. Click here to find out more about

We are happy to announce that the Augmented Reality for Enterprise Alliance (AREA) has published a comprehensive overview of our recent research report on AR smart glasses for order picking. The AREA is a global non-profit organization dedicated to promoting the adoption of AR enterprise systems and includes reputable members such as Bosch, Huawei, and Johnson & Johnson. Click here to read the full article on the AREA website.