Picture this: students receiving real-time feedback on their presentation skills in VR. Researchers using AR to improve customer support and experiences. Coordinators and teachers enabling hybrid students to feel connected to their peers by joining in telepresence through a service robot. These scenarios do not represent an idealistic and distant future at UM and SBE, the future is now, and it is called “DEXLab”. A new research laboratory, the “Digital Experience Lab” (DEXLab