How to strategically choose or combine augmented and virtual reality for improved online retailing?
Through three experiments, Tim Hilken, Mathew Chylinski , Debbie Keeling, Jonas Heller, Ko De Ruyter and Dominik Mahr investigate the...
Call for paper: Special issue on Augmented Reality in Psychology & Marketing
We invite authors to submit to our special issue "Disrupting marketing realities: The sensory, emotional and cognitive mechanisms...