Augmented Reality - Is this for Real?

Yes, it definitely is! Check out our guest article in the newsletter of the American Marketing Association's Services Special Interest Group (SERVSIG). We hope that we could uncover AR's value potential across a variety of B2C and B2B service settings! We look forward to talking about the future of (Augmented Reality) services at this year's SERVSIG conference in the heart of Europe.

Click here to read the full article on the SERVSIG website.

Click here to find out more about the 2016 SERVSIG Conference at Maastricht School of Business & Economics.