Bridging Imagination Gaps on the Path to Purchase with Augmented Reality
Many firms use augmented reality (AR) that projects lifelike product holograms into the physical environment to assist customers in...
Transforming the Retail Frontline Through Augmenting Customer Mental Imagery Ability
We are delighted to announce that a paper by Jonas Heller, Mathew Chylinski, Ko de Ruyter, Dominik Mahr, and Debbie Keeling has been...