Bridging Imagination Gaps on the Path to Purchase with Augmented Reality
Many firms use augmented reality (AR) that projects lifelike product holograms into the physical environment to assist customers in...
Our research wins the 2019 Emerald Literati Award
We are delighted to announce that our project 'Making omnichannel an augmented reality: the current and future state of the art' in the...
Augmenting away offline and online barriers
Read how our research is featured in Westpac's Business Wire magazine In-depth series. The Westpac In-depth series highlights...
Transforming the Retail Frontline Through Augmenting Customer Mental Imagery Ability
We are delighted to announce that a paper by Jonas Heller, Mathew Chylinski, Ko de Ruyter, Dominik Mahr, and Debbie Keeling has been...