Making Omnichannel an Augmented Reality
We are delighted to announce that a paper by Tim Hilken, Jonas Heller, Mathew Chylinski, Debbie Keeling, Dominik Mahr, and Ko de Ruyter...
We are looking at the future of customer experience
Ko de Ruyter, Professor at Cass Business School, talks about what good customer experience looks like and how to deliver engaging user...
Try before you buy: How augmented reality is inspiring online shoppers
We are happy to announce that the UNSW BusinessThink published a review on our AR research at the University of New South Wales in Sydney, A
AR takes the Lead in Digital Transformation
On June 2nd 2017, the 1st Digital Transformation and Strategy Forum brought together at Cass Business School leading scholars and...
Seeing is believing - Hilken et al. (2017) publish in JAMS
We are delighted to announce that a paper by Tim Hilken (Maastricht University School of Business and Economics), Ko de Ruyter (Cass...