Augmented Reality @ ANZMAC
2015 ANZMAC conference "Innovation and Growth Strategies in Marketing"
Ko de Ruyter and Mathew Chylinski were the hosts of a special session on Augmented Reality during the 2015 ANZMAC conference. Numerous delegates joined the interactive session, in which Tim Hilken also presented the results of his studies on AR for online retailing. The event took place in the UNSW's Biz Lab (http://bizlab.unsw.edu.au/website/) and offered participants the opportunity to try out an AR application first hand. A concluding roundtable discussion resulted in a general consensus that AR will play an important role in driving innovation and growth in marketing.