How augmented reality can turn browsing into buying

Think omni-channel, where online and offline are integrated

Check out this UNSW BusinessThink article on an interview with Dr. Mathew Chylinski about how AR allows firms to provide a unique omni-channel experience to their customers.

BusinessThink is the University of New South Wales' online business journal. It is a platform for research findings, analysis and opinion, delivering engaging articles by professional writers, video interviews and podcasts to bring you the latest from the UNSW Business School.

Click here to read the full article on the BusinessThink website.